Guest post by Victor Blasco.
Video is becoming a must for content marketing across industries.
Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.
But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. You can’t just upload some video clips and hope your audience watches.