Guest post by Godwin Adoga.
Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. You could have spare time for lunch breaks, hangout runs and whatever you love doing once your tasks are handled by a machine.
Image credit: untitled exhibitions on Flickr
Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day.
However, the problem with getting bots to do something is that sometimes they handle things the wrong way. And it can get very, very messy.
When you’re weighing your options to know whether if automation is the solution, think clearly and objectively. You might be saving yourself time and cash in the short term while hurting your brand in the long run.