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The 11 Best Social Media Campaign Builders, PPC, and Ad Monitoring Tools

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Revised March 2, 2023
Revised November 16, 2022
Revised April 4, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active,  optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Best social media campaign and ad monitoring toolsAs part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action.

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
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The 26 Best WordPress Plugins

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Revised January 10, 2022
Revised October 18, 2021
Revised November 30, 2020
Revised November 18 2019

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform.

Best WordPress pluginsThere are many reasons for this dominance. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes.

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Even better, most are free, or at least have free versions. And the fee-based plugins are usually worth paying a little extra for.

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