Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it.
When copy that wouldn’t have gotten past my fourth-grade English teacher (Mrs. Drinkwine, God rest her soul) gets published on otherwise respectable sites, readers suffer from time wasted reading articles that don’t really tell them anything and the mental anguish of plodding through inexcusably dreadful prose.
The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Low-grade content, on the other hand, helps no one (other than putting a few dollars in the pockets of its shady purveyors).
The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog.