Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned.
The legendary Herb Kelleher, founder of Southwest Airlines, famously stated, “Your employees come first…If the employees come first, then they’re happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders.”
Many of today’s entrepreneurs got their start in the working world as hourly employees in the service industry. This entrepreneur used that experience to launch a business that’s improving operations for big companies by addressing a common frustration of their front-line, hourly workers.
Atif Siddiqi, founder and CEO at Branch, clearly took Kelleher’s message to heart in launching his company. Here’s his story.
Branch is the only mobile-first technology that provides schedule and financial flexibility for hourly employees. Branch addresses the needs of the deskless workforce — a 2.7 billion-person strong portion of the global working population that makes up about 80% of the overall workforce.
Empowering large enterprises with the ability to attract and retain the best hourly talent, our configurable platform offers a seamless way to significantly reduce employee absenteeism, staffing costs, and management time.