Hiring is hard, particularly when you’re looking to hire someone for a role that is absolutely vital to your company’s success. While the process of trial and error is a huge (and unavoidable) part of the hiring process, there are ways to tweak your interviewing methods so that next time it’s easier to find, and hire, the ideal candidate.
With that in mind, start by making a list of the qualities that you want to see in your new employee so that you can tick off those boxes as the interview goes on. Looking for your next marketing employee? Here’s what to probe for.
The ability to communicate professionally
Marketing is all about communication, so it goes without saying your new employee must be confident and skilled at communicating professionally. Your employee will need to speak to potential clients, current customers, and industry influencers, as well as collaborate with other internal company teams. Professional communication will also often include writing to create successful multimedia marketing campaigns.