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Nine Essential Web Design Principles to Increase Your Conversion Rates

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Guest post by Anastasia Belyh.

Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. It can make the difference in your conversion rates.

Your web design  can significantly impact your brand image and credibility among new sales prospects.

website first impression statistics

Image credit: Social Media Today

To provide context, it takes website users less than a second to form an impression of your website, and 94% of the time, those impressions are determined by your website’s design.

To keep visitors engaged with your site content, your web design needs to be attractive and professional, with intuitive navigation. Per recent research, 38% of visitors will abandon an unattractive website.

It’s not just about aesthetics; your website should be designed to encourage visitors to take action.

[Read more…]

Best Brand Monitoring Tools – At Any Price

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Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks,  microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Best online brand monitoring toolsFortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:

  • What’s your budget? (Obviously.)
  • Do you just want to monitor brand mentions,  or also competitors and possibly industry keyword phrases as well?
  • What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
  • Are you okay with just monitoring brand mentions on social media platforms,  or do want to scan the entire web (news sites, forums, blogs, etc.)?

Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.
[Read more…]

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