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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

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In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then.

How Grok visualizes X usersA decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. It had a wide open opportunity to be like LinkedIn but pithier, faster, and with less narcissistic bloviation passing for thought leadership. Just four years ago, Twitter was still arguably in that spot, but slipping.

The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. Jack Dorsey and his team made mistakes. He was offered lots of advice to help reverse course:

[Read more…]

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

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Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Content and social media marketing reports 2023Those are among the findings from a trio of this year’s best research reports, from WordPress VIP, Hootsuite, and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms.

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Content Marketing: Growing and Maturing

How are content marketing budgets holding up in these challenging times? How are goals and strategies for content marketing changing? How are content marketers measuring results and proving value?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

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Guest post by Ahana Basu.

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign.

Tips for setting and achieving social media marketing goals

Firmbee.com on Unsplash

As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin, “If you fail to plan, you are planning to fail!”

Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve.

What’s the best approach for creating that strategic plan? [Read more…]

37 Sensational Facts and Stats About the Seven Most Popular Social Networks

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Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda.

The devices Facebook users use to access the social networkThose are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report, compiled by We Are Social and Hootsuite.

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021, compiled from that report. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.
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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

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Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.

Global search engine market share 2021Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report, compiled by We Are Social and Hootsuite.

A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021, compiled from that report. Here are 15 more intriguing and actionable stats and facts pulled from that research.
[Read more…]

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