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Five Effective Ways to Use Interactive Content in Your Marketing Campaigns

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Guest post by Gaurav Sharma.

With more than four million new blog posts published every day, it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out.

Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.

Interactive content generates 2X more conversions than passive content

Image via Demand Gen Report

According to a recent study, 81% of B2B marketers said interactive content grabs attention better than static content, and generates 2X more conversions than passive content.

But how can you effectively use interactive content for your marketing campaigns? Check out the use cases below. But first, here’s a look at some different types of interactive content you can leverage.
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Seven Reasons Your B2B Marketing Should Include Cats

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Guest post by Emma Williams.

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral.

Why use cats in B2B marketingAnd cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy, Ikea, and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.

So should your marketing include cats? Here are seven reasons to consider leveraging the feline advantage.

1. Cats Grab Our Attention.

B2B marketing can be tough, especially when so many campaigns look the same. People skim past buzzword-laden content, maybe glancing at the occasional well-turned phrase, but rarely engaging or responding.

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