Guest post by Emma Williams.
Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral.
And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy, Ikea, and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.
So should your marketing include cats? Here are seven reasons to consider leveraging the feline advantage.
1. Cats Grab Our Attention.
B2B marketing can be tough, especially when so many campaigns look the same. People skim past buzzword-laden content, maybe glancing at the occasional well-turned phrase, but rarely engaging or responding.