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How to Make a Splash with a New-to-the-World Website

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There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day? Here are nine helpful strategies.

How to rapidly grow traffic to a new-to-the-world website

Image credit: Christopher Gower on UnSplash

Organizations may launch brand new websites for any of these or other purposes:

  • To create an online presence for a start-up company;
  • To launch a new brand, product, or tool;
  • To enter a new market (e.g., bestcontractorMN.com may create a site like bestcontractorIL.com or bestcontractorWI.com when expanding into Illinois or Wisconsin);
  • To provide industry resources independent from though sponsored or “powered by” a brand; or
  • To focus on a specific market or topic (for example, Webbiquity.com covers B2B digital marketing in general; B2BMarketing.Technology addresses martech guidance specifically).

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The Top 130 Minnesota Tech Companies on Twitter

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Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Top B2B SaaS companies on TwitterThis research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Of those, 24 have disappeared or been acquired. Five accounts appear to be temporarily inactive due to business impacts of the COVID-19 pandemic.

Of the remaining 158, 28 have been inactive for anywhere from a few months to as long as five years(!). That means 82% of these Minnesota tech companies remain active on the platform. Not a perfect score, but better than the 54% level of B2B tech companies overall.

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The 29 Best Social Media Monitoring Tools

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Revised January 23, 2024
Revised January 12, 2022
Revised October 15, 2020
Revised January 9, 2019

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

However—96% of the people who discuss brands online do not follow those brands’ owned profiles.  That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

Best social media monitoring toolsStandard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

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