Influencer marketing has rapidly grown into a massive industry since its fitful beginnings in 2009. Spending on influencer marketing has skyrocketed nearly 500% in just six years since this post on the keys to make it in B2B influencer marketing.
Among the reasons why are that consumers are 50% more likely to trust influencer recommendations than brand-produced content. 60% of marketers acknowledge that influencer-created content drives more engagement than branded social media posts. And the ROI of influencer marketing is an eye-popping 11X greater than banner ads.
Those are just a few of the findings from The Ultimate Influencer Marketing Report: Influencer Marketing Performance, Trends, and Predictions for 2022-2023, recently published by the team at BuzzGuru.