infographics Archives - B2B Marketing Blog

The Founder Interview Series #27: Payman Taei, Visme

May 19, 2020 by Tom Pick

A picture may have been worth a thousand words back in 1911, but in the digital age, an image is arguably worth far more.

Visual content grabs our attention online. It can convey a great deal of information—or evoke certain emotions—almost instantly. It’s easier to “consume” than long blocks of text, particularly on mobile devices. And it’s highly sharable.

But marketers face several obstacles to making optimal use of visual content. First, expectations for the quality and content value of business graphics has increased. Second, most marketers aren’t graphic design pros. And third, many of the tools designed for professional graphic design are costly and challenging to learn and use.

Payman Taei recognized these problems back in 2013. Interest in infographics was exploding, and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats.

“Today, the world is saturated with design and communications. The more people can marry these together, the better results they have in captivating their audience,” notes Payman.

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Why You Still Need Infographics for Your Content Marketing

August 20, 2019 by Tom Pick

Guest post by Ronita Mohan.

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.

But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience.

One of the most common forms of visual content used by marketers are infographics. Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore?

Yes, they are. Here’s why you still need infographics in your content marketing.
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7 Steps to Create B2B Content That Your Audience Craves

June 12, 2019 by Tom Pick

Guest post by Daniela McVicker.

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? B2B can seem dry, even boring, in comparison. At least this is the perception.

Image credit: Greta Punch on Unsplash

Actually, B2B content can be emotive, intriguing, and engaging. It can use great visuals, and spark a genuine response. That’s because no one ever really markets to a business. Your marketing content you isn’t being viewed and read by a logo, a building, or a product. It’s read by a person.

Reach that person in the right way with relevant information, and your marketing efforts will be a success.

The key is creating content your audience craves. You can start doing that by following these seven steps.
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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

December 13, 2016 by Tom Pick

Guest post by Toby Dean.

The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day.

As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. (Today that figure is 47%.) Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. With the trend showing no signs of decline anytime soon, experts estimate that the total amount of Internet traffic in the coming year will be more than that of all previous Internet years combined. So if your business is not optimizing use of all online channels, now would be a great time to expand your digital strategy for 2017.