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Seven Ways to Increase Your Brand Influence

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Guest post by Ron Stefanski.

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales.

7 ways to increase brand influence

Image credit: Olya Kobruseva on Pexels

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand.

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors.

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.
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Six Tactics to Take Your Marketing to the Next Level

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Contributed post.

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tips to take your marketing to the next level

Image credit: fauxels from Pexels

If any of that sounds familiar, you may need to take your marketing to the next level. This post details six tactics that can boost your marketing and business success.

Use Social Media to Its Full Extent

It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing, regardless of industry. Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates.

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Five Tips for Promoting a Technology Solution On Social Media

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Guest post by Samantha Waites.

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic, and increase sales.

Social media promotion tips

Source: Pixabay

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Here are five tips for promoting a technology solution on social media.
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The Founder Interview Series #35: James Creech, Paladin

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When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust.

That’s the essential insight behind influencer marketing, which began to really take off in late 2015.

James CreechMarketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. It was often effective, but also an inefficient, time-consuming, exhausting manual process.

Realizing there had to be a better, more organized way to approach this strategy, three entrepreneurial influencer marketing professionals decided to build a platform that would streamline and simplify these efforts. Here’s the story of James Creech and the team behind Paladin Software.
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