Guest post by Natasha Ponomaroff.
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.
What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game.
To date, Instagram has now reached a billion monthly users, with as many as 25 million accounts being business profiles, and up to 80% of all platform users reportedly following at least one business account. To call those numbers large is an understatement.
