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2022 Outlook is Upbeat for B2B Tech Marketers

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The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.

2022 tech spending outlook is bright according to SWZD studyThose are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic).

[Read more…]

How COVID-19 is Impacting B2B Technology Purchasing [Research]

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Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.

How COVID-19 has impacted IT spending plans in 2020The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For example:

  • In 2018, only 13% of employees worked remotely most of the time.
  • In 2019, “69% of businesses had video conferencing tools such as Zoom and WebEx, but only half used them frequently.”
  • At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year.
  • Since the pandemic hit, 25% of businesses say they will spend less than planned on technology this year, and another 14% are unsure of how budgets will be affected.

The virus caught most enterprises off guard. [Read more…]

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