Jamie Cartwright Archives - B2B Marketing Blog

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death, as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve.

How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics?

Find the answers to those questions and more here in a dozen of the best content marketing-related infographics of the last eleven months, divided into two groups: 1) noteworthy infographics about content marketing (sharing information such as the top objectives of content marketers) and 2) posts about how to use infographics as part of a content marketing mix.

Infographics About Content Marketing

Line Up Your B2B Content with your Customer’s Goals by Business2Community
***** 5 STARS

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal

Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials).

Content Marketing And Its Impact On Your Business (Infographic) by Business2Community

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

A Beginners Guide to Content Marketing by Pamorama
***** 5 STARS

This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like:

• 91% of B2B marketers use content marketing.
• 59% of B2B marketers consider blogs their most valuable channel.
• 70% of buyers would rather learn about a company through an article rather than an advertisement.

Pam is a content marketing rockstar. Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand.

Content Marketing vs. Traditional Advertising #Infographic by Enterprise Content Marketing

This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size.

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today

Jose Antonio Sanchez showcases an infographic full of compelling content marketing facts and stats, such as that 82% of marketers say they are using content marketing to engage customers and prospects, while just 2% are using it to stay up to date with competitors. Also, 94% of marketers say they create content from scratch, versus repurposing or reposting third-party pieces.

Infographic: The content life cycle, or how to resurrect your content by leaderswest Digital Marketing Journal

Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.) through curation, writing, publishing, sharing, and recycling.

Guides to Content Marketing with Infographics

Are Infographics Losing Their Mojo or Do They Need to Evolve? by Whole Brain Marketing Blog

Jamie Cartwright contends that too many infographics now are far too long, have the same look, and are built in a way that makes the content largely unusable. Infographics aren’t going away any time soon, but they may evolve into more interactive designs.

7 Key Steps to Creating an Awesome Infographic by jeffbullas

Noting that young adults would rather watch a video than read a blog post, and that “Images, photos and infographics are some of the other key elements to content curation and creation that grabs attention,” Jeff Bullas presents an infographic that details…how to create an (awesome) infographic.

Over 100 Incredible Infographic Tools and Resources (Categorized) by DailyTekk
***** 5 STARS

You’ll want to bookmark this incredible compilation of infographic-related resources, divided into eight categories including data visualization tools and software, data sources, tools for creating personal infographics (such as Vizualize.me, a tool for creating a visual resume), and infographic tutorials.