Revised January 20, 2020
Revised May 12, 2019
Revised March 6, 2018
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
As noted here previously, the current preference for consuming B2B content in text rather than video or other visual forms won’t last. Already, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Visual and video content will become increasing important.”
As with any other format, visual content needs to be compelling, revelant, and of high quality in order to stand out. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways?
Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics.