Guest post.

Believe it or not, a staggering 39% of brands are still in the dark regarding social listening. In a digital world where customers are quicker to tweet about a bad experience than tell their friends, can you afford to be in that 39%?

Though every business should understand why it absolutely, positively needs to do online brand monitoring, almost four out of ten are still in the dark. The clock is ticking: every tweet, post, or comment is an urgent call, a fleeting chance to elevate your customer service from good to exceptional.

This game-changing guide delves into nine actionable ways to bring social listening front and center in your customer service strategy.
[Read more…]