Guest post by Dan Schoenbaum.
Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue.
Kissmetrics says examining overall results lumps together information from new and old users masking valuable details needed for strategic decision making. With Gartner predicting the global business intelligence and web analytics tools market to reach $18.3 billion in value this year, it’s time to start making smart decisions with your data.
Here are seven ways cohort analysis can optimize company performance and results: