Guest post by Larry Alton.
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises.
But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing.
Employ Someone Who Knows Social Media, Not Just Your Business
When making hiring decisions, it often makes the most sense to employ someone who is either already familiar with your business itself or at least knows your industry. While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success.