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The B2B Marketing Blog

Which Industries Are Most Reliant On PPC Ads In 2021?

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Contributed post.

Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO, they can see great results.

Three industries focused on PPC advertisingBut who is making the greatest use of PPC ads, and which industries can benefit from them the most? PPC ads are used across consumer and B2B segments, and almost any business (except those with exclusive markets) can benefit from them to some extent, with a solid strategy.

However, there are specific industries where the use of PPC ads is rapidly growing, and you might be surprised. Here are three industries taking particular advantage of PPC ads right now.
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

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Guest post by Hugh Beaulac.

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users, the platform has become a goldmine for marketers.

Instagram marketing for B2B companiesToday, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.
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The Founder Interview Series #30: Stas Zaslavsky, VII Events

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Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos.

Not surprisingly, virtual event technology vendors have responded. New platforms have been introduced, and mature products updated and enhanced.

Stas LazlovskyEven now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences.

One of the newest and most interesting entrants in the virtual event software VII Events logomarket is VII Events, founded in January 2020. Developed prior to the coronavirus outbreak, the original purpose Stas Zaslavsky intended for the platform was to enhance the hybrid event experience: to enable organizers staging in-person events to extend that 3D, 360-degree experience to online attendees as well, rather than just a video stream.

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Designing Product Landing Pages: Best Practices for 2020 and Beyond

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Guest post by Natasha Lane.

When designing product or download landing pages, there’s a lot to keep in mind.

First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action.

Best practices in landing page design

Image credit: depositphotos.com

Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel.

Finally, they need to contain all the right information that will not only drive conversions but also effectively manage expectations. The latter is important to ensure that your customer retention rates remain high.

This isn’t easy. It requires careful planning, a solid knowledge of your audience and products, and most of all, continual testing of all elements to fully optimize the page for conversions.

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LinkedIn Sales Navigator Isn’t Just For Sales

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Guest post by Brooklin Nash.

Marketing and sales are more connected (or at least, they should be aligned) than ever. How are you closing the gap between the two?

How LinkedIn Sales Navigator can help marketingLinkedIn Sales Navigator can help.

Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too.

The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act.

What Is Linkedin Sales Navigator?

LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. Even though it’s geared toward salespeople, it has tools perfect for marketing.

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