Guest post by Natasha Lane.

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle.

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion.

How can you prove that your company is not like them and that you care about more than just a sale? That there are real humans with ethics and genuine feelings behind the brand? Here are six key practices for building trust in your brand.
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