Contributed post.
Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure.
Image credit: Greg Bulla on Unsplash
There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.
Marketing efforts for growing your startup company using existing social network platforms are within those controllable factors, and as such should be maximized.