B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Strengthening B2B Brand Positioning through Recruitment Marketing

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Guest post by Indiana Lee.

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent.

Strengthening B2B Brand Positioning through Recruitment Marketing

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Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions. Businesses can enhance their market positioning by effectively promoting job opportunities and building a solid brand identity while ensuring they have the right talent to drive growth and innovation.

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How to Make Sure You Hire the Right Person for the Job

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Contributed post.

Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. Recruiting, interviewing, and onboarding a new employee is expensive process, and if you don’t get the right individual for the job, you may have to start over again.

How to hire the right person for the job

Image credit: Eric Prouzet on Unsplash

That’s why many businesses and hiring experts recommend that people “hire slow, fire fast”. This means that the hiring process itself might take time and, if someone doesn’t work out after they’ve settled into the role, let them move on and try again instead of limping on with a poor fit.

Here are a few tips to help you get it right the first time.
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B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

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“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges?

Key findings from Demand Gen B2B marketing and buyer reportsTwo recent research reports from Demand Gen Report provide some vital answers and insights on trends.

The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Here are a dozen key findings from these two enlightening reports.
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

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Guest post by Nina Petrov.

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time.

Effective B2B ecommerce marketing tactics

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Check out these six practical tips and strategies you can incorporate in your business strategy today. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing.

This list includes tactics from SEO optimization to social media accounts, and more, that can realistically produce a return on your budget and efforts.
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Three Reasons We Can’t Disconnect from Social Media

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Guest post by Mary Mathes, Alpha-Diver.

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Why we can't disconnect from social media

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There are four core motivations for engaging with social platforms. In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life.

A scroll through your feed will reveal examples:
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