Guest post by Cheryl Joy.
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels, digital is expected to account for more than 46% of all advertising in the next five years.
But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.
Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!