market intelligence Archives - B2B Marketing Blog

Guest post by Indiana Lee.

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups.

Bold new ideas to drive B2B marketing success

Image credit: Cherrydeck on Unsplash

Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opportunities for marketing teams ready to adapt their approach.

Marketing teams that are finding success have moved past conventional tactics by embracing new technologies and methods. AI-powered personalization helps predict and meet buyer needs, while digital collaboration tools spark fresh creative approaches.

[Read more…]

Revised July 8, 2020. The original version of this post was published on the WebMarketCentral blog in January 2010.

Twitter’s user base has grown 10X in the past decade, as the platform has evolved from social media curiosity to vital communication channel. Yet it still holds vast untapped potential for business use.

From 2010: “Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t ‘get’ Twitter.”

Twitter now has more than 330 million users, and most businesses at least have a presence on the platform—though it is still often misunderstood and under-utilized. As reported here, the good news for Twitter is that more than 90% of B2B software companies have Twitter accounts.

The bad news is that only slightly more than half of those brand accounts are actually active. Further:

[Read more…]