Guest post by Mathew Jade.
Organic search drives, on average, 64% of all B2B website traffic, and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites.
SEO impacts the ranking of your content in the search engine results pages (SERPs). The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn.
Ranking highly in search results is vital to digital marketing success. According to research, the top three search results on Google get 50% of all clicks. Only 5% of searchers will look beyond the first page of results.