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10 Top B2B Content Distribution Strategies That Work

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Guest post by Irina Weber.

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry.

10 top B2B content marketing strategies that work

Image credit: Videodeck .co

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. The key lies in delivering the right content, in the ideal format, through the proper channels.

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The Top 10 WordPress CMS Alternatives

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Sponsored post.

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online.

10 Best WordPress AlternativesHowever, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does. So, how exactly do you determine what the alternatives are and why they may be worth switching to?

Find out in this comprehensive guide to 10 WordPress CMS alternatives. It highlights the most significant advantages and disadvantages of each, so you can make an informed decision about which is right for your business.
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The 15 Best Content Distribution and Amplification Tools

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Revised August 14, 2020
Revised July 9, 2019
Revised December 17, 2018

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?

Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50, and still others (such as the brilliant Heidi Cohen) note that “it depends.”

Best content distribution and amplification toolsWhat is clear however is that with two million blog posts written every day, you need more than great content to stand out. You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed.

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
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