You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?
You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.
Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.