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Eight Fascinating Facts About B2B Social Media Marketing for 2023

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You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

2022 State of B2B social media marketing report from Onalytica and IFYou can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.
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Complete Guide: Why Blogging Increases Customer Engagement

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Guest post by Kiran Bajpai.

The term “customer engagement” has become quite a  buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty.

Guide to getting more from business blogging

Image credit: Carl Heyerdahl on Unsplash

But it’s no longer only about the number of sales. With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them.

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized.

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In

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Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms of both SEO and social media sharing.

After all, what’s a more appealing blog post title? “Randy Schmuck Shares His Top SEO Predictions for 2018” or 48 Experts Share Their Top SEO Predictions for 2018? The wisdom of the crowd, and multiple perspectives, are more appealing.

Best number of experts for an expert roundup blog postThe range of the number of experts quoted in such posts is very broad, from less than 10 (e.g.,  Expert Advice on Building an Effective Content Marketing Campaign) to more than 100 (such as 104 Digital Pros Share Their Top Christmas Marketing Tips).

But while much has been written about how expert roundup posts support a highly productive content strategy or best practices for writing expert roundup posts, it’s hard to find guidance on the best number of experts to include. Is a large number better (wider sharing, more comprehensive) or a smaller group (experts feel more valued, viewers more likely to actually read the whole post)?

To find out, the logical approach seemed to be…ask a number of marketing experts. So—what’s the best number of experts to include in an expert roundup post?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Revised February 17, 2017

After writing 60+ additional blog posts since October, I find these lessons even more important today than back then. 

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.

lessons learned from writing 1000 blog posts(For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 440+560=1,000. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.)

Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts.
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Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Content marketers have a number of models to consider when developing their strategies, such as the platform model, Mark Schaefer’s “liquid” model, and the ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics).

Content marketing strategy - think like a reporterAnother promising approach is to think like a journalist. As Daniel Newman and Michael Brenner discussed in Forbes, brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense.

Just as thinking like a reporter can help when developing your social media strategy, two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions, and the inverted pyramid.
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