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Three Simple (But Common) SEO Mistakes to Avoid in 2020

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Guest post by Kara Smith.

With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike.

Common SEO mistakes to avoidThere are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own. But the three common mistakes detailed below are more on the strategy side of things.

Usually, you can quickly identify and fix technical issues on a website. But if your overarching SEO strategy is in the wrong place, you may end up having to undo months of work just to get back to square one!
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Mobile First Indexing – A Few Pointers on How to Prepare

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Guest post by Nick Rojas.

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

How to do SEO for mobile-first indexingMobile Friendly Practices

To best prepare for the new indexing scheme, all businesses should have a mobile version of their websites. The hallmarks of a good mobile site include fast loading times, efficient layouts for small screens, and low energy consumption. Google published a short guide for mobile-first indexing for the more technically-inclined, too.

Fast loading times help in two ways: first, they require less computing power, and second, they require less data. Plenty of mobile users are restricted by data caps. When they are forced to download large amounts of data simply to view a website, it causes frustration and an aversion to the data-guzzling mobile site. Slow loading times are also frustrating, and limited resources on mobile means developers are even more restricted by computation limits.

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Is Your Business Ready for Mobile-First Indexing?

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Guest post by Chad Crowe.

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year.

How to do SEO for mobile-first indexingMobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. What the bots find determines in part how your site ranks on search engine results pages. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version.

This change could have a significant impact on any business. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Here are a few tips to help you to get ready for mobile-first indexing.
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