Guest post by Kara Smith.
With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike.
There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own. But the three common mistakes detailed below are more on the strategy side of things.
Usually, you can quickly identify and fix technical issues on a website. But if your overarching SEO strategy is in the wrong place, you may end up having to undo months of work just to get back to square one!