Guest post by Dylan Berger.
Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial.
Image credit: Daniel Korpai on Unsplash
Your website is often what creates your first impression with prospects. It provides opportunities to build audiences, promote your brand, and position your business in the marketplace.
B2B businesses understand the value of their website and blog as the core of their online presence. Still, many B2B websites lack some the essential elements to be effective. To ensure you build a successful website, consider these six components.
1. Inviting Homepage
The homepage is often the first page visitors will see when they visit a website, and is almost always the single most-viewed page on any site. First impressions are crucial. The homepage is where visitors learn about the business, whom it serves, and what it offers. Moreover, enterprises have only 2.6 seconds to make a first impression before visitors form judgments about a website.