Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.
Covid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year. To keep afloat, many have turned to digital marketing and also diversified their products and services.
For example, auto dealerships have turned to e-commerce to sell cars rather than relying on physical locations alone. Restaurants started offering delivery and takeaway services when previously they’ve relied on customers dining inside.