Guest post by Marvellous Aham-adi.

There are almost 3.8 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.

When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact. They run social media campaigns haphazardly, without any solid plan or strategy.

Fortunately, you don’t have to be one of “those” marketers, to make the same common mistakes that too many businesses still make while using social media.

Here’s a 10 step process to create a social media marketing plan that will produce measurable results.
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