Guest post by Kerry Harrison.
With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. But that would be unwise.
A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility.
Posters have been a popular format in marketing since the early 19th century, and there are a number of reasons why they have stood the test of time. With that in mind, here are five ways creative posters can help you to grow your business.