Revised April 20, 2023
Revised February 9, 2022
Revised February 24, 2021
Revised July 22, 2020
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
Previous posts in this series have covered tools for specific SEO functions including content ideation, keyword research, and rank tracking.
This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more.
1) Google Search Console
Google Review Count: 600
A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues.