Guest post by Ronita Mohan.
Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI.
Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize efforts in each.
High Quality Content
The trend towards “quality over quantity” in B2B marketing started at least four years ago.
That said, there are still brands focused on simply pushing out more content—often at the detriment to the quality of what’s produced. 2020 will see a continued shift in the kind of content created.