Guest post by Reno Macri.
Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.
Image credit: CPS, Inc. on Vimeo
Through social media platforms, attendees and businesses can share content and experiences from the event. They can also interact with others who are in attendance, or those who have an interest, but are unable to attend. In this article, we take a look at why engagement on your social media platforms is so important.
Providing Important Information
One of the most important reasons to aim for enhanced engagement on your social media platforms for your next trade show is so that you can use those platforms to deliver key pieces of information. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins.