Guest post by PointVisible.
For small and medium-sized businesses that have limited budgets and are short on staff, outsourcing marketing (or at least parts of it) can be a great way to get access to specialized tools and skilled workers.
Instead of investing money in training existing workers or hiring new ones, companies get the ability to focus on their core business while a digital agency does all (or much of) the heavy lifting. It’s also easier to scale costs up or down, providing greater budget flexibility.
As much as outsourcing can be a great way to get help and grow your business with reliable partners, it does come with some risks. Doing business with an unknown company creates fears and challenges. We decided to find out more about those fears, challenges, and ultimately the overall experience companies have while outsourcing digital marketing and how they make the selection.