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Five Ways to Boost Your Brand Value Using Social Amplification

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Guest post by Shane Barker.

Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors.

How to boost brand value with social amplification

Image credit: Rebeca Calavera on Unsplash

A solid brand identity can help you get more people to trust your products and/or services. This will, in turn, help you drive more conversions and revenue. (Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?)

So, how can you boost your brand’s value?

Arguably the best channel is through social media. Roughly 2.5 billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This means that amplifying your presence on social media can help you get noticed easily and build a recognizable brand.

Here are five actionable strategies that can help you boost your brand’s value using social media amplification.
[Read more…]

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Seven types of social media marketing toolsSocial media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]

The 32 Best Twitter Marketing Tools

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Revised June 28 2023
Revised May 26, 2020
Revised December 3, 2018
Revised August 28, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side.

Best Twitter tools for B2B marketingTwitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

That’s why, as reported here previously, 88% of B2B marketers in North America use Twitter for content distribution. The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers.

[Read more…]

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