B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Six Keys to Make It With Influencer Marketing

by

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog:

“The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes, Entrepreneur, NewCo Shift, and AdWeek—was increased use of influencer marketing.”

Influencer marketing tipsAccording to Google Trends, search interest in the term really began to take off in early 2016. Average weekly searches for the phrase have quadrupled over the past 18 months.

Yet like a hammer (or more extremely, a chainsaw) influencer marketing is a tool that can cause more damage than benefit if not used wisely. To quote Voltaire (maybe Spider Man—but probably Voltaire), “With great power comes great responsibility.”

The tactic is hardly new, with more than 70,000 articles and blog posts devoted to it. But it is still, far too frequently,  poorly executed.

[Read more…]

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

by

Revised April 15, 2021
Revised December 2, 2020
Revised October 30, 2018

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

Best content marketing performance management toolsBut as companies grow, and produce more content, their needs may become more sophisticated. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.

The content management platforms add content workflow and asset management, audience insights, and content performance analytics.

[Read more…]

The Nine Best Reputation Management, RSS, and Social Search Tools

by

Revised January 25, 2021
Revised October 25, 2019

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy.

Best reputation management toolsBut this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints.

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
[Read more…]

The Eight Best Social CRM Tools

by

Revised January 13, 2022
Revised September 9, 2021
Revised January 23, 2020

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends, the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then.

Best social CRM toolsHow does social CRM differ from traditional CRM? Both capture prospect and customer contact data, organizational structure, and interaction history. Both help sales, marketing, and customer service personnel plan and schedule follow-up activities.

But social CRM extends traditional CRM features by adding social media accounts to each contact record, and capturing social interactions as well as more traditional communication like phone calls and email messages.

[Read more…]

The 23 Best Free Google Chrome Extensions for Digital Marketers

by

Revised April 24, 2019
Revised March 7, 2019
Revised June 28, 2017

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question.

That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.

Best Google Chrome extensions for markettersThese Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more.

Even better—except where otherwise noted, all the tools below are free, or at least offer free versions.

[Read more…]

Recent Posts

Categories