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The Top 10 Most-Read B2B Marketing Blog Posts of 2024

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With 2024 now behind us, here’s a quick look back at the posts, old and new, that grabbed the most attention last year.

Top 10 posts on the B2B marketing blog for 2024

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It’s an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest.

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing.

With no further ado, here’s the list.

Okay, maybe just a little further ado. [Read more…]

The Top 10 Most-Read B2B Marketing Posts of 2023

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As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

Top 10 posts on the B2B marketing blog for 2023

Image credit: Magda Ehlers on Pexels

It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.

With no further ado, here’s the list.

[Read more…]

The Top 10 Posts on Webbiquity for 2022

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As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year.

It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse.

The top 10 most-read posts on the Webbiquity blog for 2022

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A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023, IT Budgets and Tech Purchasing Trends for 2023, Five Changes That Would Vastly Improve Twitter (Musk or No Musk), and How B2B Content Marketing Has Changed and What To Do Next. Go figure.

With that, here are the top 10 posts. Drumroll please…

[Read more…]

10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

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Guest post by Ron Stefanski.

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives.

Best leading and lagging marketing performance indicators

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Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

What’s the Difference Between Leading and Lagging Indicators?

Leading Indicators are the day-to-day business activities that lead to the results of lagging indicators—that is, the goal you’re trying to achieve in your business. These “lead activities” or “input” are what drive business performance and success, and make future results more predictable.

[Read more…]

Seven Ways to Increase Your Brand Influence

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Guest post by Ron Stefanski.

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales.

7 ways to increase brand influence

Image credit: Olya Kobruseva on Pexels

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand.

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors.

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.
[Read more…]

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