Lori Greiner of Shark Tank has famously described entrepreneurs as “the only people who will work 80 hours a week to avoid working 40 hours a week.”
They are that, but also much more. They’re creative. Passionate about their ideas. Risk takers. And the primary source of innovation in the modern economy. (Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. `Nuff said.)
Through this year, a number of entrepreneurs will share their thoughts here. Companies will include both startups and established companies still being run by their founders. They’ll be sharing their experiences and guidance to inspire and inform you, whether you are a budding entrepreneur yourself or just want to better understand how business innovation works.
Kicking off the series is Mark Galloway, co-founder and CEO of OppSource. Here goes.
The Product
OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. In today’s marketplace, buyers are more elusive and hard to reach than ever. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools.
Unlike legacy CRM systems, OppSource has developed an integrated engagement platform that leverages artificial intelligence (AI) and machine learning. This next generation of AI-assisted automation helps sales professionals automatically execute a prescribed sequence of different pursuit activities, transcribes their conversations, analyzes key words and phrases, checks the sentiment of the prospect, and automatically captures action items coming from an engaging conversation.
