Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.
If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.
But what if you’re making a much more complex purchase, like a dream vacation to the other side of the world, or an integrated security system for an office campus? You’re going to need guidance from a competent, trustworthy sales professional. Those things are not a “one-click” purchase.
Or what if you’re in sales, living daily the truth of how it’s getting harder to reach and connect with buyers? Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. And 50% of buyers view sales people as “pushy” (while only 17% of sellers see themselves
that way).
There’s no easy way for buyers to evaluate sales professionals before talking to them, or for sales reps to establish trust with prospects before actually connecting. That’s the problem a new online marketplace, Salesfolks.com, is out to solve.