Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine, blogger outreach and the use of social media to promote company news and announcements. Though the ability to distribute press releases online has been around for more than a decade, it’s only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve.
Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.
Blogger Relations by Sourcing Innovation
Interesting post detailing 10 “secrets” for effective blogger outreach. Good advice, and if you like this post, you may also find value in How to Get Coverage in Blogs – Really.
Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York
Shannon Nelson summarizes advice from several bloggers on Twitter about how NOT to pitch them.
The Very Basics of Blogger Outreach by Social Media Today
Kevin Briody provides seven tips for successful blog pitches, such as building a solid list up front, personalizing your email and keeping your message concise.
Interactive PR Resources
***** 5 Stars
An extensive list of resources for online PR pros, including how-to articles, free and paid distribution services, tools, industry news, career listings, PR associations and more. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service.
50 Free Press Release Submission Websites by Internet Marketing
This is Avangate’s Top 50 press release submission list, the most trusted sites where you can publish a press release, all of them free of charge. This list was initially created in 2007, but has been updated periodically since then.
15 Online Press Release Distribution Sites by sitepoint
Another helpful list of online PR distribution sites.
Downloadable List Of 120+ Press Release Sites by SEO Tips & Opinions Blog
Joseph Alvini provides yet another list of online PR sites, a mix of free and paid services in both online and downloadable formats.
Interactive PR Insights and Tactics
Optimizing A Press Release by PRESSfeed
A detailed 11-step process to optimize press releases for search.
9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer
Ann Pruit offers tips for maximizing the impact of online PR ranging from providing journalists with tips and insights to creating seasonal angles.
SideWiki changes everything by The Digital Content Blog
Mark Borkowski explains why he believes “SideWiki will change the lives of beleaguered PR folk. In time, this tool will significantly change the way brands strategise, think and exist,” and what PR pros should know and do about this tool.
PR and Media, from Begging for to Earning Attention by Conversation Agent
Valeria Maltoni makes the case that “There is opportunity…for PR and media to step up their game and go from begging for to earning attention (because) both groups worry about circulation, in different ways,” and then provides guidance on how to get more PR coverage in the crowded online news space.
15 Ways PR Agencies Can Help Companies With Social Media by Dave Fleet
Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work.
10 Reasons Media Relations Will Get Easier in 2010 by Journalistics
Jeremy Porter predicts that social media, research tools, expanded media options, improved filtering and other developments will help get journalists interested in your stories.