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The B2B Marketing Blog

Seven Ways to Enhance B2B Marketing Strategies with AI

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Guest post by Scarlett Finley.

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message.

Benefits of using AI in B2B marketing

Image credit: Mikhail Nilov on Pexels

According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in. It offers a way to enhance marketing efforts with better personalization, automation, and customer insights.

AI tools can analyze vast amounts of data quickly. They help create more targeted campaigns and improve customer engagement. This post explores how AI can transform your B2B marketing strategies and help you stay ahead of the competition.
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How to Keep Your SEO When Relaunching Your Website

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Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority.

How to keep your SEO during a website redesign or relaunch

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But it’s time for a refresh. The design is looking a bit outdated, the content could use a refresh, and there are new capabilities you’d like to implement that are much easier to build in than to add on. What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic?

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Three Advanced SEO Keyword Tactics

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Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all.

Advanced SEO keyword tactics

Image credit: Oleksandr Pidvalnyi on Pexels

If your site has 500+ pages and has been live for a few years, the first step is to do some digital housecleaning, taking care of broken links, pages that no longer draw traffic, and outdated CTAs. Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty.

Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic. [Read more…]

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

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How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros.

Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman, Lisa Sicard, and Casie Gillette. (And me.)

business blogging panel1. Why is now the best time to start blogging, and what opportunities does it bring for business bloggers?

It’s like the old saying about trees: the best time to plant a tree is 20 years ago. The second-best time is today. If blogging will be part of your strategy, get started now! It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term.

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog.

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The 26 Best All-in-One SEO Tool Suites

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Revised December 8, 2022
Revised June 24, 2020
Revised July 23, 2018

SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together.

Best all-in-one SEO tool suites

Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for competitive intelligence, content planning, keyword research, rank tracking, and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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