Guest post by Imran Khan.
SEO, when done properly, can be the most cost-effective marketing tactic in your arsenal.
SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance.
But of course, not everything you see on the Internet is true. This applies as well to the various kind of misinformation shared by people branded as SEO “strategies and techniques” as to fad diets.
In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.
