Guest post by Harris Myers.
Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.
While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).
Link building can be very challenging to implement properly. It’s crucial to avoid zombie link-building strategies that worked years ago but can lead to serious penalties today. But doing it right (as in creating remarkable content that acts as link bait) can immensely enhance how the search engines view your website. Consequently, it’s important to know the different link building techniques to ensure that you optimize the time, money, and effort that you invest in undertaking this endeavor.