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How Long Does It Take to Rank in Google?

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Guest post by Ashley Phillips.

There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.

How long does it take to rank on googleHowever, a comprehensive study conducted by SEO tool provider Ahrefs does at least offer detailed insights into Google’s complex ranking system.

The team at Ahrefs investigated various features of top-ranked pages on Google and concluded that the typical top-10 ranking page is more than two years old, while the first-ranked page is usually about three years old. In fact, the study showed that less than a quarter (22%) of pages that currently rank in the top 10 were created within the past year.

[Read more…]

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

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Search engine optimization (SEO) software is a tough business segment. Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools, but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year.

Alex WiseYet innovative providers continue to thrive, by simultaneously increasing functionality, simplifying use, and keeping prices reasonable. Rising demand also helps; as the volume of online content has exploded, making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective.

One such SEO tool provider, Netpeak Netpeak Software logoSoftware, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Though relatively new to the market, the company has already built a base of thousands of users around the globe, including some well-known brand-name clients.

[Read more…]

How to Get Started with Inbound Marketing

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Guest post by Mario Medina.

You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods.

But how do you get started with inbound marketing? This beginner’s guide will help you navigate the transition to inbound methods and will highlight the benefits you can expect by doing so.

What Is Inbound Marketing?

Inbound marketing is about drawing people in by sharing useful, relevant information that is helpful to them. Interesting, high-quality content will attract leads and (hopefully) help turn them into delighted customers and advocates.

How to get started with inbound marketing

The traditional way of doing things, otherwise known as outbound marketing, is often considered “disruptive” — think about getting unexpected cold calls, spammy mass emails or pop-ups that you swat away. Not very appealing, right?

[Read more…]

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Guest post by Andy Beohar.

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?

Inbound marketing infographicInbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!

Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]

What Exactly Do You Do?

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“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

The Web Presence Optimization Model - WPO

(click to enlarge)

I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. It happens.

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. A weekly industry news roundup I introduced on their blog helped double visits to the “news” category on the company blog in less than a year.

So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter, LinkedIn, or email (tomATtompick.com).

And thanks as always for reading the Webbiquity blog. So, what exactly do you do?

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