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The B2B Marketing Blog

How to Use Social Listening to Retain More Customers

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Guest post.

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs, and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention.

How to use social listening for customer retention

Image credit: Mohammad Metri on Unsplash

Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers.

What do you need for better customer retention? Customer-centric strategies. Show your customers that you listen to them and do your best to prioritize their satisfaction. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

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9 Ways To Elevate Your Customer Service With Social Listening Techniques

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Guest post.

Believe it or not, a staggering 39% of brands are still in the dark regarding social listening. In a digital world where customers are quicker to tweet about a bad experience than tell their friends, can you afford to be in that 39%?

Social media listening strategy

Image credit: Yan Krukau on Pexels

Though every business should understand why it absolutely, positively needs to do online brand monitoring, almost four out of ten are still in the dark. The clock is ticking: every tweet, post, or comment is an urgent call, a fleeting chance to elevate your customer service from good to exceptional.

This game-changing guide delves into nine actionable ways to bring social listening front and center in your customer service strategy.
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Digital Marketing Trends to Watch in 2019

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By David Gutierrez.

As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance.

Digital marketing trends n 2019Here are five of the most important trends to watch in the coming year (your competitors will!).

Social Listening

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand.

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Five B2B Marketing Trends That Will Drive Ecommerce

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Guest post by Brian Mechem.

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.

B2B ecommerce trends 2018According to Statista, in the USA alone, B2B sales are estimated to reach $1.2 trillion in 2021—an increase of more than a third from $889 billion in 2017. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites.

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce.

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The 29 Best Social Media Monitoring Tools

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Revised January 23, 2024
Revised January 12, 2022
Revised October 15, 2020
Revised January 9, 2019

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

However—96% of the people who discuss brands online do not follow those brands’ owned profiles.  That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

Best social media monitoring toolsStandard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

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