B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

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Guest post by Willi Mays.

While every business has access to marketing data, the capability to use that information varies widely. Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available.

Behavioral marketing on social mediaBut in general, modern organizations have access to huge amounts of data that can be put to better and more active utilization.

Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results.

Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it.

[Read more…]

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

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Guest post by Shane Barker.

Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.

How to do hashtag tracking for social media campaignsThat’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis.

That’s where hashtag tracking comes in. Hashtags can help you spread the word about your brand beyond your audience regardless of the type of content you create. It’s also possible to track them, and doing so can help you find out how well your campaign has performed.

Here are three essential things to know about creating, using, and monitoring hashtags in social media marketing campaigns.
[Read more…]

Three Creative Ways to Use Social Media to Promote your Event

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Guest post by Rosemary McKee.

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives.

77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account.

Social media promotion at live eventsThe growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance.

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.
[Read more…]

You’re Wasting Your Time on Social Media

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Guest post by Francesco Montesanto.

At some point today, a social media marketer is going to get fired.

Are you wasting your time on social media?The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. And if they do, it’ll mostly be for all the wrong reasons.

The good news is [Read more…]

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Seven types of social media marketing toolsSocial media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]

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